Signifyd: Product Overview and Insight

Signifyd provides a comprehensive commerce protection platform that protects merchants from fraud, consumer abuse and revenue loss caused by needless barriers complicating the buying experience.

Signifyd provides a comprehensive commerce protection platform that protects merchants from fraud, consumer abuse and revenue loss caused by needless barriers complicating the buying experience. Signifyd’s big-data-and-machine-learning-powered solution provides consumers with friction-free buying experiences and ensures that good customers are not frustrated by checkout delays or by having their legitimate orders declined for fear of fraud.

Together these efforts optimize merchants’ revenue and ensure that sales are not leaking from their buying funnel at key stages during the buying journey.

Company Description

Founded by two former PayPalers in 2011, Signifyd empowers fearless commerce by providing an end-to-end commerce protection platform. Powered by the Signifyd Commerce Network, its advanced machine learning engine is able to protect merchants from fraud, consumer abuse and revenue loss caused by barriers and friction in the buying experience. Signifyd counts among its customers a number of companies on the Fortune 1000 and Internet Retailer Top 500 lists. With headquarters in San Jose, Signifyd also has offices in Denver, New York, Belfast and London. The company is privately held.

Signifyd is a prime example of a company formed when a team of innovators and entrepreneurs realized how the cloud could provide the answer to one of the unfair challenges facing online retailers, large and small. When retail transactions take place in a store, banks and credit card issuers are liable for fraudulent credit card charges. But when sales take place online, it is the merchant who absorbs the costs of lost products, chargebacks and fees. The cloud provided the infrastructure needed to support a solution that relies on big data, machine learning and domain expertise to sift fraudulent orders from legitimate orders in milliseconds.

Signifyd’s founders added to that powerful model by promising to make merchants financially whole for any orders it approved for shipping that later turned out to be fraudulent. The guarantee was a game-changer, particularly for small and medium businesses that didn’t have the resources to absorb large fraud losses. In short, Signifyd created a market for guaranteed fraud protection.

The company has grown and evolved rapidly under the leadership of CEO Rajesh Ramanand—having grown to 250+ employees, all while staying true to its core values—a roll-up-your-sleeves mentality, customer compassion, tenacity, agility, curiosity and hunger and a design-to-scale approach. Signifyd has been named to the Silicon Valley Business Journal’s Best Places to Work in the Bay Area for four straight years.

In 2019, Signifyd made great strides to ensure its executive leadership team matches the rich diversity of its customer base. Specifically, the company recently hired three superstar female executives to join its leadership ranks, including a new head of marketing operations and strategy, a new head of customer marketing, and its first-ever head of sales operations. Signifyd has established a phenomenal support system for its female employees, from its Women of Signifyd resource group to its generous parental leave policy, flexible working arrangements and programs to make it easier for new mothers to return to their jobs from leave.

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